Thursday, January 28, 2010

SmartWool; Happy and Warm

Practical fashion–sometimes it’s hard to come by. While staying with friends at Stratton Mt. over MLK weekend, I ran across an “outdoor” clothing brand called SmartWool. The company is over ten years old but it was new to me. Jan, my host, was wearing some SmartWool Cindy Lu Who type striped leggings and socks. They were turquoise and grey and I thought they were terrifically fun, funny and fashionable. Jan is an ubber workout maven. She does multiple triathlon races and strenuous outdoor vacations–she knows good gear. She also hails from the fashion industry and as a creative director she appreciates good design.

When I checked out their site, SmartWool says it was, “born on the simple belief: keeping feet comfortable on the slopes.” My feet are always cold. I need these socks! Apparently lots of thought, study and experimenting went in to developing “smart wool.” Wool, that is soft, cozy and warm. Anyone who has kids will know how whiny they can get wearing itchy wool. (That goes for adults too, of course.) I like the happy patterns and colors they have. The fit looked great and the testimonial, Jan’s and others said SmartWool gets the job done; You stay warm and look cool at the same time.

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