Monday, October 14, 2013

Tuesday Night I Saw Puglia, Italy on West 16th Street

The lead singer raps about tomato sauce, wine, parmigiano, olive oil.  The band gives him a funky base sound to dish out his rhymes.  They’re on stage at the Highline Ballroom in Manhattan and behind them is a movie featuring food saturated with color.  Food that slops, pours, spills, splits and dances on the big screen.  What is he poetic about?  Puglia, a region in Italy that is the heel of their boot, sexier that a Louboutin pump, beloved for its olives, full-bodied red wine and coastal beauty.

This is how Latitude and ENIT (The Italian Government Tourist Board) spread the word about Puglia.  They have my attention!  I’m awed when the machismo lead singer moves from microphone to table to make pasta from scratch.  He starts with eggs and flour, rolls the dough several times through a pasta machine, boils it and tosses it with vegetables and some sort of light sauce, also made from scratch, in less than five minutes!!!

If this is what Puglia is on West 16th Street, it must be amazing in Italy! 

Thanks you Latitude and ENIT for a very creative teaser to this region, I’d like to pack my bags right now and head to Puglia for the real thing! 

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